Headshot — print resolutionHost · co-founder, Synergy Solutions
Jon Dyer
A marketer who grew up in England, runs his own agency in Canada, and has spent fifteen years on the sales and marketing side of owner-led companies. Profit First certified, he sits in the fractional CMO seat at Synergy and asks the questions on the show.
BackgroundFifteen years on the sales and marketing side of owner-led companies, including running his own businesses
CredentialsProfit First certified
NowCo-founder, Synergy Solutions. Fractional CMO; runs a marketing agency
Advises onMarketing you can measure: cost to acquire a customer, margin per customer, which channels to starve
On the showLeads the marketing episodes and the Marketing Tip of the Week
BasedCanada, by way of England
Speaks on
Your agency has no idea what you makeThe five-question report card for any marketing agency, and the numbers they never volunteer.
The fractional CMO playbookWhat a senior marketer should own, what it costs, and the ninety days that decide whether it worked.
Marketing to marginTying every channel to gross margin per customer rather than revenue, leads or return on ad spend.
Booking a speaker?Topics, formats, past appearances and the enquiry form.
Speaking and events