Pick the one that sounds like your year
Each path is a handful of episodes in the order they make most sense. Listen in sequence, or jump in wherever the title lands.
6 episodes · in order
You are wondering whether to sell
Start with what a buyer sees, not with valuation. The sequence ends where most owners think it begins.
YouTube thumbnailEpisode 7 · 22 May 2026 · 34 minYour Business Isn't Worth What You Think
YouTube thumbnailEpisode 10 · 12 Jun 2026 · 15 minThe Buy Box
YouTube thumbnailEpisode 10 · 19 Jun 2026 · 41 minThe Buy Box I Part 2
YouTube thumbnailEpisode 11 · 26 Jun 2026 · 30 minI Watched a $6M Deal Die Over $80K
YouTube thumbnailEpisode 12 · 3 Jul 2026 · 22 minYour Best Customer Is Costing You Money
YouTube thumbnailEpisode 14 · 17 Jul 2026 · 30 minThree legs. One Wobbly.5 episodes · in order
The business cannot run without you
Owner dependence, measured rather than felt, and the handover that takes eighteen months.
YouTube thumbnailEpisode 1 · 10 Apr 2026 · 19 minThe TreadmillYouTube thumbnailEpisode 7 · 22 May 2026 · 34 minYour Business Isn't Worth What You Think
YouTube thumbnailEpisode 9 · 5 Jun 2026 · 42 minThe Owner Dependency Trap
YouTube thumbnailEpisode 17 · 7 Aug 2026 · 37 minFire Your Family
YouTube thumbnailEpisode 21 · 4 Sept 2026 · 31 minYou Sell Time. That’s the Problem.14 episodes · in order
Revenue is up and it feels worse
Margin, working capital and the hires that quietly bought you nothing.
YouTube thumbnailEpisode 2 · 17 Apr 2026 · 27 minNobody's Talking
YouTube thumbnailEpisode 3 · 27 Apr 2026 · 28 minCash First (Profit First Baby!)
YouTube thumbnailEpisode 4 · 1 May 2026 · 27 minRevenue Is a Vanity Metric
YouTube thumbnailEpisode 5 · 8 May 2026 · 30 minYour CPA Works for the IRS, Not You
YouTube thumbnailEpisode 6 · 15 May 2026 · 31 minYour Bookkeeper Isn't Your CFO
YouTube thumbnailEpisode 8 · 29 May 2026 · 36 minWhy EOS Won't Fix Your Cash FlowYouTube thumbnailEpisode 10 · 12 Jun 2026 · 15 minThe Buy BoxYouTube thumbnailEpisode 12 · 3 Jul 2026 · 22 minYour Best Customer Is Costing You Money
YouTube thumbnailEpisode 15 · 24 Jul 2026 · 41 minYour Marketing Agency Has No Idea What You Make, and They Don’t Care
YouTube thumbnailEpisode 16 · 31 Jul 2026 · 52 minThe Fractional CMO Playbook
YouTube thumbnailEpisode 18 · 14 Aug 2026 · 33 minStop Hiring a Coach. Hire a CFO.
YouTube thumbnailEpisode 20 · 28 Aug 2026 · 34 minIf You’re the cheapest, That’s the problem!YouTube thumbnailEpisode 21 · 4 Sept 2026 · 31 minYou Sell Time. That’s the Problem.
YouTube thumbnailEpisode 22 · 11 Sept 2026 · 28 minYour Best Year Was a Trap7 episodes · in order
You think the answer is another hire
Coaches, CFOs, CMOs and family: who to bring in, and what each one should own.
YouTube thumbnailEpisode 6 · 15 May 2026 · 31 minYour Bookkeeper Isn't Your CFOYouTube thumbnailEpisode 16 · 31 Jul 2026 · 52 minThe Fractional CMO PlaybookYouTube thumbnailEpisode 17 · 7 Aug 2026 · 37 minFire Your FamilyYouTube thumbnailEpisode 18 · 14 Aug 2026 · 33 minStop Hiring a Coach. Hire a CFO.
YouTube thumbnailEpisode 19 · 21 Aug 2026 · 25 minYou're Fixing the Wrong ThingYouTube thumbnailEpisode 21 · 4 Sept 2026 · 31 minYou Sell Time. That’s the Problem.YouTube thumbnailEpisode 22 · 11 Sept 2026 · 28 minYour Best Year Was a Trap