0:00 Every owner says the same thing right now. Nobody wants to work anymore. Our 0:06 guest today has spent a career in HR and employment law. And she's going to 0:10 gently take that sentence apart because the data says the problem usually isn't 0:15 the applicants. It's a burnedout manager doing the hiring, an offer nobody can 0:21 find, and a process that makes good people walk away before they ever start. 0:26 Nobody wants to work for you is a different sentence than nobody wants to 0:31 work. In this episode, we figure out which one is actually true. 0:37 Welcome to From Burnt Out to Bought Out, the podcast for business owners who are 0:41 tired of being the hardest working, lowest paid employee in their own 0:44 company. I'm Jon, joined as always by Ryan, and together we've spent years 0:48 inside owner businesses helping founders go from running on fumes to running a 0:53 business that actually runs without them. Every episode, we break down the 0:56 real problems nobody talks about. The burnout, the bottlenecks, the blind 1:00 spots, and show you what it looks like to build a business that's profitable, 1:04 sellable, and doesn't need you in the building every day to survive. Whether 1:08 you're grinding through a plateau, thinking about an exit, or just trying 1:11 to take a vacation without your phone blowing up, you're in the right place. 1:15 Let's get into it. Awesome. Ryan, Cindy, hello. Welcome, 1:22 Cindy. Hello, Jon. 1:24 >> Hello. Hello, hello, hello. Excellent, Cindy. Very pleased to have you uh grace 1:30 our podcast, our humble little podcast. 1:34 >> I'm excited to be here. 1:36 >> Excellent. And ju just a quick intro, Cindy Cannaman Warren is the founder and 1:41 principal consultant at CKW Advantage where she provides human resources, 1:46 labor relations, and compliance consulting services to school districts, 1:49 m municipalities, local governments, nonprofit organization, and 1:52 missiondriven employers. So yeah, we're delighted to have your expertise. It's 1:57 going to make us seem really smart here this episode. 2:01 >> I'll do my best. 2:03 >> Awesome. Makes change right. 2:06 >> Yeah. 2:08 >> Excellent. Good stuff. Yeah. I mean, we're excited. I think nobody wants to 2:12 wear I don't want to work. That's why we're doing the podcast, right? Isn't it 2:14 fame and glory that we're after? So something like that. 2:19 >> Something. 2:20 >> Yeah, something like that. So except we're going to get into in a second. 2:23 Just a heads up for listeners as well is that um Ryan's going to put on the 2:27 owner's hat multiple times throughout this episode, right? Because I think 2:30 Cindy's got so much expertise and we're hopefully not going to inundate you with 2:35 questions too much, but um yeah, it's putting on that owner's hat gives a 2:40 little bit of context to how people um might handle specific situations. And so 2:45 we got a bunch of things to kind of, if you don't mind, throw you. This is an 2:48 episode that's been brewing for a long time. We thought of it a long time ago. 2:51 And Cindy, I know we reached out to you, so thank thanks for finally uh agreeing. 2:56 We we had to twist your arm. 3:00 >> Yeah. Yeah. It's Ryan had to do more twisting than you. 3:05 >> You know, that's that's part for the course. 3:08 >> Yeah. Yeah. Excellent. So, first of all, why don't you intro introduce yourself 3:11 and then let let's start by taking apart that sentence. Nobody wants to work 3:15 anymore. 3:17 >> Okay. Uh yeah. ly like you said I I'm been working in human resources for over 3:22 25 years um from various aspects grew up in a house where my dad owned his own 3:26 company has gone through multiple careers himself so you know I've seen 3:30 the HR issues from an employee employer uh collective bargaining you name it 3:36 I've seen it from just about every perspective we can see it from so I'm 3:39 looking forward to chatting with you guys about some of the some of the 3:42 topics and yeah it is you it's funny nobody wants to work for me for us 3:47 anymore and you'll hear employees tell you no one wants to hire anyone anymore. 3:51 So, it's going to be a fun discussion. 3:54 >> Yeah, absolutely. I think that there's challenges on both sides. So, yeah, 4:00 let's uh unpack part of it. Brian, I think, you know, as the owner, what what 4:04 are some of the major concerns that, you know, we've got hiring these days? 4:10 Well, I think uh there's a there's a lot of concerns that there's nobody out 4:15 there that's worth anything, right? They don't want to work as hard as we used 4:19 to. They're not as smart as we used to be. Uh you know, we just we can't just 4:23 throw them in there and they can figure it out. You know, there's the candidate 4:27 pool has gotten worse and worse, especially since co, right? So, you hear 4:31 the same things over and over again um from every industry across the board. 4:37 Sydney, what are some of the things that you you've been hearing? 4:40 >> So, same I I mean there's the ongoing generational frustration, right? That 4:45 you have three or four or five generations at play. All of them have 4:49 their own unique personalities and their own work ethics and what they think um 4:54 and how they perceive working hard. Um but you also have on top of that the 5:00 wide range of technology skills, comfort with technology. uh you throw AI in 5:05 there and that's just blown everything up, right? So, it's an interesting 5:09 combination because the perception out there is, you know, that the older 5:13 generation works harder, but one might say the younger generation's working 5:18 smarter. So, maybe they are able to get that job done faster or know the tools 5:23 to use so that they're not working as hard like they like to say, work harder, 5:27 not work smarter, not harder. But then you've got the automation integr 5:32 integration into the whole hiring process which has just become so 5:35 frustrating for everybody. It's one of those cases I think where technology is 5:39 not helping us and I think that's leading to more disconnect as well is 5:43 you know you have really strong candidates applying for jobs that are 5:46 screened out before anybody ever sees them or if you're the hiring manager you 5:51 log on to your LinkedIn or into your Indeed or pick your job search service 5:56 and you've been inundated with 5,000 applications for an administrative 6:01 assistant position. It's just this conundrum we're all struggling with is 6:05 we've lost the human element in some ways and the ability to speak to each 6:09 other. And I don't know if you guys experienced this probably as parents too 6:14 is, you know, my younger sister is 17 years younger than me. She's all about 6:18 text. I'm all about phones. And they're somewhere in between there. You know, 6:22 you got the next generation my nephews who aren't doing either anymore, right? 6:26 they don't sit across the from each other or if you're, for lack of a better 6:30 word, a COVID baby who started school going through a computer, you know, 6:35 you've lost all those social skills. So, you add that on top of the inability to 6:39 just sit one-on-one anymore and it just all plays in. And then lastly, I'd say 6:44 that the biggest perception around what it means to work remote and how do you 6:48 measure productivity, you know, from the people that, you know, if you're not in 6:52 the office, you're not working or if you're on teams and your dot isn't the 6:56 right color, you know, those kind of frustrations instead of focusing on what 7:00 works actually getting done. So, yeah, it's I'd say the whole the easiest way 7:04 to sum it up is frustrating for everyone, 7:07 >> right? Yeah, I think it's challenging and certainly going through the hiring 7:10 process, it's difficult to really understand the quality of candidates and 7:15 that frustration exists on the candidate side of people not being able to to be 7:19 seen, right? So, what does that look like? How do we how do how do we solve 7:22 it? What does it look like from a day-to-day uh perspective like when 7:26 you're applying and also what you see coming in? Um, how do how do we solve 7:30 it? What are your recommendations to companies that are going through these 7:33 challenges? Um, I think there's a couple different 7:36 ways to do it. I mean, the last thing I've been to that was most imper portion 7:41 was a job fair, right? Um, and obviously in bigger areas like where I am in 7:46 Orlando, you have a larger population to pull from. It does at least get you that 7:50 one- on-one meeting with someone so that you actually get to meet the person. 7:54 They're more than a piece of paper. They haven't been sused out by AI. Um, you 7:59 get a chance to talk to them beyond the resume or what's on the paper. So, at 8:03 least there's a little bit of that human touch, but again, if you're a small 8:07 organization with 10 people or don't even have an HR department, how do you 8:12 access th that kind of environment, right? So, it's great down here. Or if 8:16 you're up in New England, you know, up in particularly New Hampshire, Maine, 8:20 Vermont, you know, you're not going to have those same clusters, the same 8:23 number of employers to pull off that kind of event either. So, it's just it 8:28 comes down to networking. Sometimes it's building employee referral systems. I 8:32 think you know kind of building those incentives within the organization that 8:37 you know like just like an employees know who the worst employees are. 8:41 They're the ones that are most vested in making sure you get good candidates in. 8:45 So maybe you start using that as a tool more often is hey you know if you 8:48 recommend somebody and they are successful and hit certain targets not 8:53 just a referral bonus but you know levels on that referral bonus based on 8:56 their actual ability to come into the company and um like your family episode 9:01 probably don't want to encourage them to nominate family members for all sorts of 9:05 other reasons. But you know it's finding those other resources um beyond just 9:11 posting an ad. Um, of course you have to be sensitive to the, you know, equal 9:15 opportunity employment issues and making sure you're complying with the law, but 9:19 at the same time, you've got to find other avenues to at least get them to 9:23 your site or find ways to pull in. And 9:27 >> at the end of the day, word of mouth is always going to be your best marketing 9:30 tool for employment. If your employees are happy, people are going to want to 9:34 come work with you. 9:36 >> Yeah, I think that's some gold right there. Like I think our most successful 9:40 across multiple organizations, our most successful uh hires do do come from that 9:45 that sort of word of mouth where you've because a lot of the businesses we work 9:49 with are smaller. They're not they're not hosting a job fair, right? They're 9:52 not they're not taking the time or don't have the time to dedicate to something 9:56 so so large as an activity like that. But yeah, I think Ryan, we've seen that 10:01 across the board that the recommendations because you also get 10:04 with the referrals, you get more honesty and truth with assessment of a person's 10:08 capabilities. And you're right, the complex hiring world is really 10:12 challenging because we see so many AI resumes now. And it's obvious, right? 10:17 Emphasis lines and and marks and the way things are described perfectly. So, do 10:22 you discount somebody because of that or do you count them in because they're, 10:26 you know, they're using the technology that's available, right? Which actually 10:30 we all need to be using that technology. So, I think, yeah, there's 10:34 >> funny. I mean, 20 years ago, I would have been screening an application based 10:38 on did they actually remember to change the employer name 10:42 >> in their cover letter, right? I mean, how many times did you get I I want this 10:46 position at this company, but they didn't even bother to put the right 10:48 employer in there. And now it's, hey, here's my resume. Here's the ad. Build 10:53 me a perfect application. And I I laughed. I I try it myself. And I was 10:58 shocked to find out I was qualified to be a project engineer. 11:01 So, luckily, I actually read what they what AI put together. And that's the 11:05 other piece, you know, what are the tests for filtering out bad AI and 11:10 actual helpful AI because in some ways it's still a great tool, right? To help 11:15 me find the right buzzwords to get past those AI screens, but also setting up 11:20 setting up the employer to have realistic expectations of what my skill 11:23 set actually is, 11:24 >> right? Yeah. Super important. uh like understanding because AI will make 11:30 everybody sound perfect 11:32 >> and that's the challenge as soon as you get on those initial conversations. So, 11:36 um, what about thoughts around screening and like initial cuz a number of the 11:42 companies we work with do have a have a process. I always like to have a 11:46 20-minut sanity check, right? That that's the and it is either with me or a 11:50 very senior part of the organization because, you know, if that person needs 11:55 to be a they can't be fooled, they'll and they'll ask the right questions. Um, 11:59 and there's that quick sanity check there of um, you know, is the person 12:03 actually right? Are they do they work in the platforms that we work in? Can they 12:07 tell us how to do certain things? Because that will expose somebody right 12:10 away. Is there something that companies can use, you know, quickly to kind of 12:15 work through some of this overload that you're talking about? 12:19 >> What I'm seeing people use is I'm seeing them add specific questions in addition 12:24 to uploading the resume and beyond the general, hey, what are your skills and 12:28 licenses and certifications? They're asking some of those screening questions 12:32 right up front. and you know whether it's a short answer or um some other 12:36 format that allows them to respond and sometimes it's even a video opportunity 12:40 right to present yourself to them um via video recording yourself answering the 12:45 questions that's another faster way to screen it because to your point I mean 12:49 we used to use one you don't you know what a pivot table is right and you know 12:53 very quickly whether somebody knows the answer to that even if I don't 12:56 understand what they're synthesizing I understand whether they know what a 13:00 pivot table is or if they're intimidated ated by through the table. That can also 13:04 be very interesting response. But yeah, I think you have to start even though 13:07 it's an extra step, it'll save you time in the long run if you start adding some 13:11 customized questions that really do get at exactly that. What it's not just have 13:15 you used a payball system, it's have you used and name your specific software. 13:20 >> Gotcha. Excellent. And responsiveness is is key, right, in that whole pro process 13:26 on both sides. 13:27 >> Yeah, definitely. I mean, and that's I think the other big frustration, right? 13:31 Is is it goes out into the void, whether you're the owner who sends out the 13:35 invitation for an interview and then never hear anything again, right? 13:38 Because you think you've come up with this perfect system. Here's a scheduling 13:41 link. Just go in and schedule yourself for the interview and then they never 13:44 respond. Um, and flip that to I apply for your job and I never hear from 13:49 anybody except for the automated, you know, we might get back to you if I even 13:53 get that. Right? So it's that's the other piece is investing in whether even 13:57 if you set up an automated system for responding to applicants ha or sending 14:03 out interview links. You've got to have some kind of follow-up system so that if 14:07 you haven't heard from them in 24 hours or if you haven't heard, you know, you 14:10 pick up the phone or you send the email saying, "Hey, I sent you a link. Are you 14:13 still interested?" Because they want to know that it's not just a recruiter bot 14:17 trying to get all of their information, right? And then they're not actually, 14:21 you know, they're not even 100% sure they're getting through to the employer, 14:24 period. That, you know, maybe this person's just going to start spamming me 14:28 with all of this stuff. And how do I know this is real? And if you're in a 14:31 certain generation, right, you're afraid to hit any links anymore because, you 14:35 know, fear that it's going to do something to your computer. 14:38 >> Right. Right. Right. I mean, that begs and perhaps Ryan as the owner, it begs 14:42 the question about how to attract people and and advertising, right? And the 14:47 challenges around that. other thoughts as the owner of how to 14:52 how to actually bring the people and the responsibility for it? 14:57 >> Well, I think owners want to know what they're doing wrong in their process, 15:01 right? And what's going on with that? And typically what we hear is, you know, 15:05 they run an ad for a couple weeks, they get a handful of applicants, two of them 15:10 know a show for the interview. You know what's wrong with that process? What's 15:15 wrong with their process? why can't they get good applicants, especially ones 15:20 that want to show um you know, and I think that's something that we need to a 15:24 little bit dissect is how can they reach these folks besides, 15:29 you know, let's talk about um small town electrical contractor, you know, in New 15:35 Hampshire or something to that effect where how can they get people who to get 15:40 in front of the right people, right? Because what worked 15 years ago isn't 15:45 going to work now. So what how do we adapt? 15:50 >> Yeah. And it's a it's a hard one, right? Because some ways the small town is 15:54 better from a reputational point of view, right? You're not going to stand 15:57 up the local, you know, business owner because everybody in town would know you 16:01 stood them up, right? But at the same time, because of the internet, you've 16:05 got applicants from far beyond that small group now where you would have 16:09 only gotten the people who saw the local newspaper ad. now literally 16:13 internationally your ad could be found even if you didn't set that as your 16:17 audience. So part of it I think is goes back to that screening process that 16:22 before you even offer the interview what I found some people are even doing is 16:25 quick screening interviews because the other place I see it fall apart is you 16:30 know when they start to hear more about the benefits and salary ranges right 16:33 because you know we're going through this process of transparency where some 16:36 states are or the local governments are requiring that you post the salary scale 16:42 or the range before you even have that first conversation. um there's no 16:48 context to that range in terms of the total compensation and value of that 16:52 total package as an employee. Um so it's going to again comes down to that word 16:57 of mouth. Um but yeah, it's it's it's almost 17:01 it goes back to kind of like I talked about before with how cell phones have 17:05 changed how people interact with each other. There was a time when what you 17:09 always immediately after an interview sent a thank you note and then it became 17:12 a thank you email and now you sometimes don't even see that and vice versa from 17:17 the employer you automatically got a hey thank you for coming in today we hope to 17:20 get back to you within two weeks whatever method that was whether it was 17:23 verbally at the meeting or you know via a separate communication of some sort. 17:28 So there's this loss of and integrity may not be the right word, but there's 17:33 this disconnect about just general politeness and general follow-through 17:37 that I'm not sure how we get back to that, right? And how we're all engaging 17:42 with each other in a society, right? So we all would have said, I'm guessing 17:46 that was just rude. If you told somebody you're going to come for an interview, 17:50 you at least pick up the phone and say, hey, I've changed my mind. But I think 17:53 there's also a little bit of fear. people are afraid of letting people 17:58 down. So rather than than um calling to say, "Hey, I'm not coming." They're just 18:03 ghosting, right? Because that's the other thing that's sort of become 18:05 acceptable, right? Is well, if you just stop contact, you know, they get the 18:09 message anyway. So it's it kind of goes back to, you know, the opening here of, 18:14 you know, how do we work with multiple styles, multiple generations, multiple 18:19 sets of cultural norms and expectations that no longer are are set like they 18:24 once may may have been. Um, so it's a challenge, but it's also one of those 18:29 things. The other piece way to do it is to make sure that you send out that 18:32 email or make the phone call that says, "Hey, just confirming that you're coming 18:36 for the four o'clock tomorrow. have nothing's changed since the last time we 18:40 spoke to you. Um, part of it depends on how quickly your interview process is 18:44 going. So, where I've traditionally worked in education, they were masters 18:49 at making a process last longer than anyone would ever imagine it needs to 18:52 last because you have to have committees and everybody wants to have be heard. 18:57 Whereas the local guy or gal who's working their own shop who just wants a 19:02 qualified electrician to come through the door, right? It may be that they 19:05 just got the ad on their website all the time that says, "Hey, if you've got 19:09 these credentials, we'd love to talk to you." So, some it may also be just 19:14 evolving to saying, "Hey, throw in your thing. Don't wait for a formal opening. 19:18 If you're out there looking and you've heard good things about our company, 19:21 send us your resume." Because sometimes that's the other way you can 19:25 >> keep your process open year round without narrowing it into this one week, 19:30 two week time frame. Um and it also gets you away from the dayong meanings of 19:34 interviews and things like that. It obviously depends on the level of 19:36 position, how much um background checking and all of those pieces that go 19:41 into it and the industry you're in and what you have to do to you know check 19:45 backgrounds just from a legal require legal requirements or in terms of 19:49 certifications and things like that. 19:51 >> Love it. Yeah, that that's some sage advice there. Right. I think we've got a 19:56 number of clients where their marketing, their actual marketing 20:00 um of their business is gravitating towards the level of their employees. 20:06 They, you know, what how they treat their employees, how they educate their 20:09 employees and team members, and it kind of reflects the culture. And yeah, it's 20:14 crazy how many companies use that as an actual tactic for the front end of 20:20 winning business as well as winning good people. And like it it's a great idea 20:25 especially for smaller businesses where you know what one thing comes along and 20:29 you need to hire right away. And so if you have a bank of good people that 20:32 you've had conversations with then you can pull from it immediately as opposed 20:35 to saying oh shoot let's start the hiring process right now and knowing 20:40 that you've got 3 months before you're probably going to get somebody in the 20:44 door and then you're keeping your fingers crossed you got the right person 20:47 in the door. So um I think that's really sage advice. 20:51 I think the other way when I was working at an auditing firm, the other thing to 20:56 keep in mind too is don't, you know, discount reaching out to the tech 20:59 schools, the high schools, the colleges, building those internships, 21:03 apprenticeships, whatever it is. Even if it's only 6, 8, 12 weeks, you know, 21:08 you've started to build that relationship. I mean, we had one with a 21:12 sophomore absent, you know, and as far as I know, he's come back every summer 21:16 since. Um, so you know, I think he's got one more year to go. So we'll see if he 21:20 actually ends up joining the team. But you know, you build those relationships, 21:23 they get a taste for we had another situation where another intern joined us 21:27 and found out, no, no, this is not the direction I want to go. And that was 21:31 great because it didn't waste our time or theirs. So 21:35 >> awesome. Awesome. That is great. Um, what a great segment. Geez, we're only 21:39 just getting started, but that was that was so much great advice there. So, um 21:43 I'm looking forward to the next section where we're going to dig in, uh a little 21:47 bit more on why people don't actually want to work for specific organizations 21:51 and kind of the reasons, but we'll do Ryan's fun fact. All right, fun fact 21:57 straight from Gallup's 2026 workplace data. The decline engagement is being 22:02 driven by managers, not frontline staff, and it's not even close. The people in 22:09 the middle are the ones burning out fastest. 22:12 Wow. So, the layer we're leaning on the hardest is actually the one that's 22:16 cracking. 22:17 >> And an owner who ignores manager burnout is sanding the floor while the 22:22 foundation shifts. Cindy's been saying this louder than almost anyone. 22:26 >> That wasn't such a fun fact, was it? That wasn't really that much fun. It was 22:30 interesting. 22:32 >> It makes you think. 22:34 >> That's right. 22:36 >> All right. So, time for a quick break. And it's a fun and awkward one because 22:40 today's sponsor is CKW Advantage, which is Cindy's firm. And she's sitting right 22:44 here listening, 22:45 >> which means she has to sit quietly while we describe her own company. And I 22:49 intend to enjoy it. 22:51 >> Yes, indeed. CKW Advantage is outsourced HR and strategy for businesses that are 22:56 too big to wing it and too small for a full HR department. Their tagline is 23:00 where strategy meets execution. And that's the gap most owners fall into. 23:05 outsourced HR director, compliance, classification, the handbook, labor 23:11 relations, even outsourced technology leadership, the stuff that quietly 23:16 becomes a lawsuit when nobody owns it. 23:19 >> Mhm. That's the deal. CKW Advantage, ckwadvantage.com, 23:23 where HR strategy meets execution. And where apparently the owner narrates her 23:28 own ad read in silence. I feel like a puppet. I feel like I've 23:33 got somebody's arm up my back. 23:37 >> How do we do 23:38 >> strings? You danced well, monkeys. You danced well. 23:42 >> Oh, good. Cuz we're going to murder the next one. 23:44 >> Yeah. 23:47 >> I'm going to use my symbols. Next one. All right. Okay. So, let's stop talking 23:51 around it. Let's let's dig in now. So, if I'm the owner and I've got open rolls 23:54 and I want the actual list um the specific things that um makes a great 23:59 tradesman take um this job, Ryan, what is it? Start uh start with um the items 24:05 that really uh are most critical. So, what makes the tradesman take the other 24:10 Jon uh other job is um a couple things. One is the job changes at 6:45 in the 24:16 morning, right? Schedule goes out on Friday but gets blown up on Monday 24:20 morning. The owner calls that being flexible. The crew calls it, you know, 24:25 not being able to plan a life. Nobody quits over one Monday. They quit over 24:29 the ninth one. The other thing is the rate, right? The rate is fine. The check 24:35 is not. And this is how it comes along. We have somebody at $20 an hour. If 24:41 they're at an hourly rate and there's seasonality, there's they're working 24:45 outside, there's rain, there's snow, all that kind of stuff, the worst week could 24:50 be almost half the paycheck of an average regular one during the 24:54 summertime, right? That's huge. That's a 50% swing. Did the person's rent swing? 25:01 No. Did the truck payment swing? No. When they go to a mortgage lender, can 25:07 they actually get a mortgage? because they have to now need 2 years of back 25:11 income to get a mortgage. So, the problem is is that they didn't sign up 25:16 for and change the job. The job changed on them. 25:21 >> Cindy, that really puts the onus on predictability, right, in terms of 25:25 earnings and the stability of that role. Um, what are your thoughts with that? 25:31 >> So, let's start with the seasonality piece and the predictability um in terms 25:36 of work hours, right? So you hear two complaints there um from the workforce 25:40 generally. So one exactly what you just hit on. I need to know I'm going to get 25:44 at least X hours per per week, per month, whatever your pay cycle is in 25:50 order to meet my basic needs. I'm already living check to check. So first 25:55 thing is being upfront, you know, during the process is, hey, this is how this 25:59 goes. you know, the nature of our seasons, the way things work here, you 26:05 know, this is how we have to, you know, this is how it goes because we can only 26:08 pay for the hours work because you're not a salary employee, etc., etc. 26:12 Secondarily, but probably more important would be is is there a way to have a 26:18 backup plan? You know, where you're still able to guarantee the hours and 26:23 have them produce work that the company needs produced even if it's not a, you 26:29 know, the perfect day to be outside or, you know, the noraster comes through and 26:33 that nobody was expecting in April. you know, what are the backup things that 26:37 just don't ever get done that you could have everybody come on site to do 26:41 inventory or whatever those things may be or can you turn it into a training 26:46 day? Can you, you know, how do you utilize those sources to try and 26:49 equalize the pay across the system as much as you can? Um, and that's 26:55 obviously also going to come down to your budget in terms of how you you're 26:58 bidding projects, how you're working in that quote unquote overhead cost for 27:02 providing that kind of stability for your employees. But there's you those 27:06 are things you have to start thinking about outside the box is, you know, are 27:09 there ways to provide 30 hours a week for everybody no matter what the 27:13 schedule is or not? And if there's not, you've got to be upfront with that for 27:17 people. Um, do you have it within your organization to guarantee minimums? You 27:22 know, so no matter how many hours you do or don't work this week, we're going to 27:26 pay you at least 24 hours. So, you can't bank on the 30, but you can bank on the 27:31 24. And then show them, you know, somebody, not a specific employee, that 27:36 you know, an employee who's been employed for you for 52 weeks. And, hey, 27:40 this is where it averages out. I get the es and flow and it sucks in this time of 27:45 year more than this time of year, but just know you're going to average, but 27:49 yeah, it doesn't solve their immediate pro problem. Um, and then there's, you 27:53 know, honesty about the profession you've chosen, right? You know, we used 27:56 to want this with with school year positions is, you know, you can't expect 28:02 190 day work year um as an hourly employee to work the same as a 260day 28:08 work year. you're either not going to get paid in the summer or you're only 28:12 going to get paid when you work as a unless and this obviously doesn't apply 28:16 necessarily to salaried employees but you know that's just part of the nature 28:19 of the beast and people need to understand that and then you know in 28:23 that case we also supplemented it with hey but we have summer school or we have 28:26 these other options so again it's you know can you build in some fail safes 28:32 for your employees that actually will help you or your clients long term um 28:37 you know that's why you see landscape ers who also plow snow, right? You see, 28:41 you know, these dual approaches to how to what work can we do during this 28:45 season to offset those low times. So, that would be, you know, the first place 28:50 I attack it. 28:52 >> Yeah. Stability, right? That that's it's essential. It it's key as people are 28:56 making these decisions about where they're going to land. Um, yeah, that's 29:00 um yeah, obviously a critical ele element of it. Uh, awesome. What again, 29:05 what a great segment. Thank you so much for all your expertise. 29:09 >> That's it for this episode of From Burnt Out to Bought Out. If something we 29:13 said today hit home, don't just nod in agreement. Pick one thing, the number 29:17 you've been avoiding, the process that only lives in your head, the 29:21 conversation you've been putting off for 6 months. Do that one thing this week. 29:26 That's how it starts. And if you're not sure which one thing to pick, drop us a 29:30 line. We'll happily point you in the right direction. New episodes drop every 29:34 week. Until next time, stop running the treadmill and start building something 29:39 you can actually sell.
No One Wants to Work... for You — Part 1
Every owner seems to be saying the same thing: “Nobody wants to work anymore.”
In this episode
But what if the problem is not the applicants? What if your hiring process filters out good candidates, leaves people waiting for a response, or makes the opportunity difficult to understand?
In Episode 29, Part 1 of From Burnt Out to Bought Out, Jon and Ryan are joined by Cindy Koenemann-Warren, Founder and Principal Consultant at CKW Advantage.
They discuss generational differences in the workplace, AI-generated résumés, automated screening, employee referrals, candidate ghosting, and why word of mouth remains one of the strongest recruiting tools available.
You will also learn how faster follow-up, customized screening questions, year-round recruiting, apprenticeships, predictable schedules, and stable pay can help small businesses attract stronger candidates.
“Nobody wants to work for you” is a very different sentence from “Nobody wants to work.”
Before blaming the candidate pool, take an honest look at the opportunity and the process you are asking people to join.
Chapters
Transcript · full conversation
Your hosts
RyanArchitect of Synergy Hacked and founder of Synergy Solutions. Certified Exit Planning Advisor and Profit First Professional; author of 3:17 A.M. (Morgan James, March 2027).
More about Ryan
JonMarketer and agency owner who has run his own businesses. CMO at Synergy Solutions, and asks the questions on the show.
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